Redesigning key English Heritage web pages
I led the redesign of key English Heritage website pages following their recent brand refresh, translating the updated identity into a bold, accessible and responsive digital experience. Working closely with content and development teams, I delivered high-impact improvements within tight budget, resource and technical constraints.
Redesigning key English Heritage web pages
I led the redesign of key English Heritage website pages following their recent brand refresh, translating the updated identity into a bold, accessible and responsive digital experience. Working closely with content and development teams, I delivered high-impact improvements within tight budget, resource and technical constraints.
Redesigning key English Heritage web pages
I led the redesign of key English Heritage website pages following their recent brand refresh, translating the updated identity into a bold, accessible and responsive digital experience. Working closely with content and development teams, I delivered high-impact improvements within tight budget, resource and technical constraints.
The challenge
Due to time and budget limitations, a full website redesign was not feasible. Instead, we focused on high-impact pages such as the homepage and membership journeys, where refreshed branding and improved clarity would deliver the greatest value.
The challenge was to introduce a confident new visual direction while maintaining cohesion with the wider site to avoid a jarring user experience. The designs needed to meet accessibility standards, work responsively across devices, and remain realistic within development constraints.
The challenge
Due to time and budget limitations, a full website redesign was not feasible. Instead, we focused on high-impact pages such as the homepage and membership journeys, where refreshed branding and improved clarity would deliver the greatest value.
The challenge was to introduce a confident new visual direction while maintaining cohesion with the wider site to avoid a jarring user experience. The designs needed to meet accessibility standards, work responsively across devices, and remain realistic within development constraints.
The challenge
Due to time and budget limitations, a full website redesign was not feasible. Instead, we focused on high-impact pages such as the homepage and membership journeys, where refreshed branding and improved clarity would deliver the greatest value.
The challenge was to introduce a confident new visual direction while maintaining cohesion with the wider site to avoid a jarring user experience. The designs needed to meet accessibility standards, work responsively across devices, and remain realistic within development constraints.
The process
I worked collaboratively with content and development stakeholders to ensure the redesign was both on-brand and technically feasible. Key requirements included retaining the existing grid structure and navigation, designing responsively, and ensuring compliance with WCAG AA standards for accessibility (such as colour contrast ratios and text sizes).
Alongside page-level improvements, I focused on creating versatile, reusable components that could scale beyond the initial focus pages without requiring significant additional development resource.
The process
I worked collaboratively with content and development stakeholders to ensure the redesign was both on-brand and technically feasible. Key requirements included retaining the existing grid structure and navigation, designing responsively, and ensuring compliance with WCAG AA standards for accessibility (such as colour contrast ratios and text sizes).
Alongside page-level improvements, I focused on creating versatile, reusable components that could scale beyond the initial focus pages without requiring significant additional development resource.
The process
I worked collaboratively with content and development stakeholders to ensure the redesign was both on-brand and technically feasible. Key requirements included retaining the existing grid structure and navigation, designing responsively, and ensuring compliance with WCAG AA standards for accessibility (such as colour contrast ratios and text sizes).
Alongside page-level improvements, I focused on creating versatile, reusable components that could scale beyond the initial focus pages without requiring significant additional development resource.
Solution & final design
The redesigned homepage and membership pages introduced a more dynamic, visually engaging expression of the brand while remaining structurally aligned with the wider site. The solution included fully responsive layouts designed across key breakpoints, and a refined visual hierarchy to improve clarity and encourage click-throughs to membership and donation pages.
I designed reusable card components and a user-friendly carousel to support varied content. Stylised text and image modules added rhythm and flexibility while maintaining clarity to the page. A bold yet accessible colour application aligned with the refreshed identity, but not too far from the original website colour scheme.
Solution & final design
The redesigned homepage and membership pages introduced a more dynamic, visually engaging expression of the brand while remaining structurally aligned with the wider site. The solution included fully responsive layouts designed across key breakpoints, and a refined visual hierarchy to improve clarity and encourage click-throughs to membership and donation pages.
I designed reusable card components and a user-friendly carousel to support varied content. Stylised text and image modules added rhythm and flexibility while maintaining clarity to the page. A bold yet accessible colour application aligned with the refreshed identity, but not too far from the original website colour scheme.
Solution & final design
The redesigned homepage and membership pages introduced a more dynamic, visually engaging expression of the brand while remaining structurally aligned with the wider site. The solution included fully responsive layouts designed across key breakpoints, and a refined visual hierarchy to improve clarity and encourage click-throughs to membership and donation pages.
I designed reusable card components and a user-friendly carousel to support varied content. Stylised text and image modules added rhythm and flexibility while maintaining clarity to the page. A bold yet accessible colour application aligned with the refreshed identity, but not too far from the original website colour scheme.
Results & reflections
The refreshed pages delivered a stronger, more contemporary digital presence while maintaining usability and accessibility. By focusing on high-impact areas, we maximised return within a limited budget and avoided the need for an external agency.
This project was a great exercise in balancing creativity with constraint, and building scalable foundations that support long-term digital growth. If there was an opportunity to build out the website design further, I would use the design system established in these initial page designs to develop cohesive templates across the entire website, ensuring consistency in layouts and text styling to create an intuitive and delightful user experience.
Results & reflections
The refreshed pages delivered a stronger, more contemporary digital presence while maintaining usability and accessibility. By focusing on high-impact areas, we maximised return within a limited budget and avoided the need for an external agency.
This project was a great exercise in balancing creativity with constraint, and building scalable foundations that support long-term digital growth. If there was an opportunity to build out the website design further, I would use the design system established in these initial page designs to develop cohesive templates across the entire website, ensuring consistency in layouts and text styling to create an intuitive and delightful user experience.
Results & reflections
The refreshed pages delivered a stronger, more contemporary digital presence while maintaining usability and accessibility. By focusing on high-impact areas, we maximised return within a limited budget and avoided the need for an external agency.
This project was a great exercise in balancing creativity with constraint, and building scalable foundations that support long-term digital growth. If there was an opportunity to build out the website design further, I would use the design system established in these initial page designs to develop cohesive templates across the entire website, ensuring consistency in layouts and text styling to create an intuitive and delightful user experience.
© Keeley Seymour