Summer Solstice Campaign
English Heritage required a bold visual identity to promote their Summer Solstice livestream at Stonehenge. This involved creating a set of eye-catching digital and motion assets, promoting it as a must-see event.
Summer Solstice Campaign
English Heritage required a bold visual identity to promote their Summer Solstice livestream at Stonehenge. This involved creating a set of eye-catching digital and motion assets, promoting it as a must-see event.
Summer Solstice Campaign
English Heritage required a bold visual identity to promote their Summer Solstice livestream at Stonehenge. This involved creating a set of eye-catching digital and motion assets, promoting it as a must-see event.
The challenge
English Heritage needed a stand-out digital marketing campaign to promote their Summer Solstice YouTube livestream across social media, as well as animated screens to breathe life into portions of the livestream itself.
The campaign needed to catch attention, promoting the solstice as a must-watch event while providing essential information and encouraging people to register in advance. It also needed to be cohesive across different channels and flexible enough to reuse for future campaigns.
The challenge
English Heritage needed a stand-out digital marketing campaign to promote their Summer Solstice YouTube livestream across social media, as well as animated screens to breathe life into portions of the livestream itself.
The campaign needed to catch attention, promoting the solstice as a must-watch event while providing essential information and encouraging people to register in advance. It also needed to be cohesive across different channels and flexible enough to reuse for future campaigns.
The challenge
English Heritage needed a stand-out digital marketing campaign to promote their Summer Solstice YouTube livestream across social media, as well as animated screens to breathe life into portions of the livestream itself.
The campaign needed to catch attention, promoting the solstice as a must-watch event while providing essential information and encouraging people to register in advance. It also needed to be cohesive across different channels and flexible enough to reuse for future campaigns.
The process
I began by researching the Summer Solstice, picking out keywords associated with it such as ‘neolithic’, ‘ritual’, ‘warmth’, ‘celebration’ and ‘sun devotion’. I used these keywords to inform my direction for a moodboard which I shared with stakeholders in the Content and Social teams.
I also sketched out some basic concepts to show how we could adapt the graphics across different social media platforms and the livestream. I took inspiration from neolithic textures, drawing them out by hand on my iPad to incorporate into my designs.
The process
I began by researching the Summer Solstice, picking out keywords associated with it such as ‘neolithic’, ‘ritual’, ‘warmth’, ‘celebration’ and ‘sun devotion’. I used these keywords to inform my direction for a moodboard which I shared with stakeholders in the Content and Social teams.
I also sketched out some basic concepts to show how we could adapt the graphics across different social media platforms and the livestream. I took inspiration from neolithic textures, drawing them out by hand on my iPad to incorporate into my designs.
The process
I began by researching the Summer Solstice, picking out keywords associated with it such as ‘neolithic’, ‘ritual’, ‘warmth’, ‘celebration’ and ‘sun devotion’. I used these keywords to inform my direction for a moodboard which I shared with stakeholders in the Content and Social teams.
I also sketched out some basic concepts to show how we could adapt the graphics across different social media platforms and the livestream. I took inspiration from neolithic textures, drawing them out by hand on my iPad to incorporate into my designs.
After creating excitement amongst the stakeholders, I translated my moodboard and sketches into a series of concepts for them to select from, each one meeting the brief of a bold, adaptable and eye-catching visual approach. I explained how we could incorporate motion into each design to make the promotional materials even more engaging and scroll-stopping.
After creating excitement amongst the stakeholders, I translated my moodboard and sketches into a series of concepts for them to select from, each one meeting the brief of a bold, adaptable and eye-catching visual approach. I explained how we could incorporate motion into each design to make the promotional materials even more engaging and scroll-stopping.
After creating excitement amongst the stakeholders, I translated my moodboard and sketches into a series of concepts for them to select from, each one meeting the brief of a bold, adaptable and eye-catching visual approach. I explained how we could incorporate motion into each design to make the promotional materials even more engaging and scroll-stopping.
Solution & final design
The team decided on the mosaic approach as it presented a perfect balance of being fresh and bold whilst feeling strongly on-brand and a natural progression from previous livestream designs.
I built out the design across different dimensions and formats for social promotions, bringing the illustrations to life through animation in After Effects for the livestream introductory sequence and an educational ‘How the Solstice Works’ sequence.
Solution & final design
The team decided on the mosaic approach as it presented a perfect balance of being fresh and bold whilst feeling strongly on-brand and a natural progression from previous livestream designs.
I built out the design across different dimensions and formats for social promotions, bringing the illustrations to life through animation in After Effects for the livestream introductory sequence and an educational ‘How the Solstice Works’ sequence.
Solution & final design
The team decided on the mosaic approach as it presented a perfect balance of being fresh and bold whilst feeling strongly on-brand and a natural progression from previous livestream designs.
I built out the design across different dimensions and formats for social promotions, bringing the illustrations to life through animation in After Effects for the livestream introductory sequence and an educational ‘How the Solstice Works’ sequence.
Results & reflections
The result was an innovative multichannel campaign which drew in over 100,000 viewers and thousands of likes and comments across the Sunrise and Sunset livestreams on YouTube.
Results & reflections
The result was an innovative multichannel campaign which drew in over 100,000 viewers and thousands of likes and comments across the Sunrise and Sunset livestreams on YouTube.
Results & reflections
The result was an innovative multichannel campaign which drew in over 100,000 viewers and thousands of likes and comments across the Sunrise and Sunset livestreams on YouTube.
110K
views on YouTube
3.4K
likes on YouTube
100+
comments on Youtube
110K
views on YouTube
3.4K
likes on YouTube
100+
comments on Youtube
110K
views on YouTube
3.4K
likes on YouTube
100+
comments on Youtube
Because I considered flexibility early on in the design process, it was easy to adapt the visual style across further livestreams such as the Winter Solstice, saving time and ensuring a strong and cohesive visual identity for English Heritage virtual events.
Because I considered flexibility early on in the design process, it was easy to adapt the visual style across further livestreams such as the Winter Solstice, saving time and ensuring a strong and cohesive visual identity for English Heritage virtual events.
Because I considered flexibility early on in the design process, it was easy to adapt the visual style across further livestreams such as the Winter Solstice, saving time and ensuring a strong and cohesive visual identity for English Heritage virtual events.
© Keeley Seymour