A huge part of my role as Senior Design Lead at SelectScience has been to create a cohesive and visually distinct brand identity across all platforms (including web, social, email, digital products and print). I identified key brand elements such as fonts, colours and patterns that distinguish SelectScience from competitors, and am now in the process of applying this visual approach across touchpoints. The result is a consistent creative vision that internal staff believe in, and a brand identity that implies professionalism, trust and quality to clients.