Members' Handbook Launch Campaign
Motion | Web Design | UI/UX
The brief
Each year, English Heritage commissions a different artist to illustrate their Members’ Handbook, a printed guide received by thousands of members across the country. To support the launch of the latest edition, I was asked to design and build a playful microsite and dynamic animated sequences to enhance a video interview with the featured artist, Ed Kluz.
My approach
I came up with the idea of an interactive quiz, inviting members to discover their ‘dream historic home’ through a series of personality-based questions. I integrated sections of Ed Kluz’s stylised map throughout to create an immersive feel while keeping the design clean, intuitive and responsive across devices.
To elevate the artist interview video, I created a series of animated section breaks using brush stroke animations and a colour palette drawn from the handbook artwork itself.
The result
The result was a joined-up launch experience across print, video and web that brought the artwork to life and allowed members to immerse themselves in the world of Ed Kluz.
