Inclusive Language Guide Microsite
UX/UI | Web Design | Print
The brief
English Heritage wanted to launch a microsite to support staff in communicating more inclusively. The microsite needed to feel friendly and warm, with imagery that is representative of different cultures, ages, backgrounds, and disabilities.
Designs needed to meet key accessibility criteria, including meeting colour contrast ratios, providing clear content hierarchy and prioritising intuitive navigation.
My approach
Collaborating with another designer, we explored several visual directions for the guide before refining the chosen style: a friendly, scrapbook-style illustrative approach.
When user feedback on the chosen visual direction uncovered that certain textures could be overwhelming for a neurodivergent users, I researched and adjusted the style to create a more comfortable and inclusive experience.
After wireframing in Adobe XD, I built the final site in Vev, a no-code HTML platform that I discovered and introduced to the team. This innovative tool allowed me to prototype, test and implement responsive layouts efficiently without the need for development support.
The result
We launched a flexible and engaging microsite that continues to support the organisation’s commitment to inclusive communication. Alongside the digital experience, I also created a printed version of the guide to be distributed across English Heritage sites, ensuring the resource was accessible to staff in remote locations without reliable internet access.
