Inclusive Language Guide Microsite
UX/UI | Web Design | Print
The brief
English Heritage wanted to launch a microsite to support staff in how to communicate in a more inclusive and accessible way. The microsite needed to feel friendly and warm, and imagery needed to be representative of different cultures, ages, backgrounds, and disabilities.
It was of vital importance that designs met current accessibility guidance. This included ensuring content was laid out in a way that would be accessible to neurodivergent users, such as avoiding long paragraphs of text, providing clear content hierarchy and prioritising intuitive navigation.
My approach
Collaborating with another designer, we explored several visual directions for the guide before refining the chosen style: a friendly, scrapbook-style illustrative approach that mixes photography, iconography, and subtle textural elements.
When user feedback on the chosen visual direction uncovered that certain textures could be overwhelming for a neurodivergent users, I researched this and adjusted the style to ensure a more comfortable and inclusive experience.
After wireframing in Adobe XD, I built the final site in Vev, a no-code HTML platform that I discovered and introduced to the team. This innovative tool allowed me to prototype, test and implement responsive layouts efficiently without the need for development support.
The result
We launched a flexible and engaging microsite that continues to support the organisation’s commitment to inclusive communication. Alongside the digital experience, I also created a printed version of the guide to be distributed across English Heritage sites, ensuring the resource was accessible to staff in remote locations without reliable internet access.
