Bringing a refreshed heritage brand to life across digital touchpoints
I supported the rollout of English Heritage's recent rebrand by designing on-brand digital assets and templates across digital platforms (the website, social, podcasts and email). This project was a chance to apply the new brand in a way that felt modern, bold and accessible, helping connect audiences to the organisation’s stories.
I collaborated closely with social, content and volunteer teams to make sure each template design was not only visually aligned with the new brand, but met practical needs around accessibility, scalability and ease of use.
Designing with flexibility, accessibility and impact in mind
Whether designing full web pages or social media templates, I focused on creating flexible, reusable components that could scale over time. I prioritised accessibility by ensuring text had adequate colour contrast according to WCAG guidelines, as well as using clear layouts with strong hierarchy and keeping motion elements subtle to make designs comfortable for neurodivergent users to interact with.
A cohesive brand experience and a toolkit for the future
I helped English Heritage build a digital presence that’s not only consistent and engaging, but easy to maintain and adapt as their needs evolve. Templates and assets weren’t just made to look polished, but to empower teams to produce cohesive on-brand content with ease, saving time and reducing inconsistencies across departments.
The work has become a core part of their ongoing brand ecosystem, supporting teams across the organisation and helping audiences experience the brand in a cohesive way across digital touchpoints, inspiring confidence and trust.
