English Heritage Brand Hub
The brief
English Heritage’s brand guidelines were spread across multiple PDFs which led to version control issues, inconsistent brand application, and constant requests to the brand team for assets and guidance.
I led the design of a centralised, scalable brand hub in Frontify that would serve as a single source of truth. The aim was to make brand assets and guidance easier to access and apply, while encouraging engagement with the brand across teams.
My approach
I started by mapping out a clear, scalable information architecture in Miro. This early thinking helped avoid structural issues later on when adding further brand guidelines.
I built a working prototype in Frontify and presented it to senior leadership, clearly showing how the design supported the needs of different user groups across the organisation. After refining the prototype based on feedback and moved into user testing with a select group of employees. Their insights helped shape the platform, from improving the tone of voice section to adding a walkthrough video and FAQs for new users.
Results: Strengthening brand engagement
The launch of the brand hub made it easier for teams to engage with and apply brand guidelines consistently. The hub can be easily updated in minutes, and replacing outdated PDFs with a single source of truth prevents confusion for everyone.
In the first month alone, the platform saw 500+ unique users, 300+ templates published, and 1000+ assets downloaded.
