English Heritage Brand Hub
The brief
English Heritage’s brand resources were fragmented and difficult to manage, spread across multiple PDFs, stored locally on individual machines, and shared inconsistently across teams. This led to version control issues, inconsistent brand application, and a growing strain on the brand team, who were fielding constant requests for assets and guidance.
I led the design of a centralised, scalable solution that would serve as a single source of truth for the organisation. The aim was to make brand assets and guidance easier to access and apply, while encouraging engagement with the brand across teams.
My approach
To set the project up for long-term success, I started by mapping out a clear, scalable information architecture in Miro. This early thinking helped avoid structural issues down the line when adding further brand guidelines.
I built a working prototype in a platform called Frontify and presented it to senior leadership, clearly showing how the design supported the needs of different user groups across the organisation.
I refined the prototype based on feedback and moved into user testing with a select group of employees. Their insights helped shape the platform, from improving the tone of voice section to adding a walkthrough video and FAQs for new users.
Results: Strengthening brand engagement and delivering long-term value
The launch of the brand hub made it easier for teams to engage with and apply brand guidelines consistently. The hub can be easily updated in a matter of minutes, supporting teams to access up-to-date brand information. Replacing outdated PDFs with a single source of truth saves the brand team significant time previously spent responding to support requests.
Early results show strong engagement: in the first month alone, the platform saw 489 unique users, 317 templates published, and 923 assets downloaded.
