English Heritage Digital Brand Hub
I led the design of a digital Brand Hub to serve as a single source of truth for English Heritage’s guidelines, templates and assets following a recent brand refresh. The work improved accessibility, strengthened brand consistency, and reduced reliance on the brand team for ad-hoc design requests.
English Heritage Digital Brand Hub
I led the design of a digital Brand Hub to serve as a single source of truth for English Heritage’s guidelines, templates and assets following a recent brand refresh. The work improved accessibility, strengthened brand consistency, and reduced reliance on the brand team for ad-hoc design requests.
English Heritage Digital Brand Hub
I led the design of a digital Brand Hub to serve as a single source of truth for English Heritage’s guidelines, templates and assets following a recent brand refresh. The work improved accessibility, strengthened brand consistency, and reduced reliance on the brand team for ad-hoc design requests.
The challenge
Brand resources were fragmented across multiple PDFs, local folders and informal sharing channels. This created version control issues, inconsistent application, and a growing volume of ad-hoc requests to the brand team that diverted valuable resources away from higher impact projects.
The organisation needed a centralised, scalable solution that would make brand guidance easy to access, simple to apply, and engaging for teams across different departments and levels of brand confidence. The hub needed to launch with the basics, but with scope to expand to accommodate further guidelines and templates in future.
The challenge
Brand resources were fragmented across multiple PDFs, local folders and informal sharing channels. This created version control issues, inconsistent application, and a growing volume of ad-hoc requests to the brand team that diverted valuable resources away from higher impact projects.
The organisation needed a centralised, scalable solution that would make brand guidance easy to access, simple to apply, and engaging for teams across different departments and levels of brand confidence. The hub needed to launch with the basics, but with scope to expand to accommodate further guidelines and templates in future.
The challenge
Brand resources were fragmented across multiple PDFs, local folders and informal sharing channels. This created version control issues, inconsistent application, and a growing volume of ad-hoc requests to the brand team that diverted valuable resources away from higher impact projects.
The organisation needed a centralised, scalable solution that would make brand guidance easy to access, simple to apply, and engaging for teams across different departments and levels of brand confidence. The hub needed to launch with the basics, but with scope to expand to accommodate further guidelines and templates in future.
The process
To ensure long-term scalability, I began by mapping a clear information architecture in Miro, structuring the hub to accommodate future expansion without becoming unwieldy. I then built a working prototype in Frontify and presented it to senior leadership, demonstrating how the structure and functionality supported different user needs, from marketing teams to external partners.
Following stakeholder feedback, I refined the experience and conducted user testing with a cross-section of employees. Insights from these sessions shaped key improvements, including clearer navigation for the ‘tone of voice’ section, and adding an onboarding walkthrough video and FAQ section to support first-time users with less familiarity with brand guidelines.
The process
To ensure long-term scalability, I began by mapping a clear information architecture in Miro, structuring the hub to accommodate future expansion without becoming unwieldy. I then built a working prototype in Frontify and presented it to senior leadership, demonstrating how the structure and functionality supported different user needs, from marketing teams to external partners.
Following stakeholder feedback, I refined the experience and conducted user testing with a cross-section of employees. Insights from these sessions shaped key improvements, including clearer navigation for the ‘tone of voice’ section, and adding an onboarding walkthrough video and FAQ section to support first-time users with less familiarity with brand guidelines.
The process
To ensure long-term scalability, I began by mapping a clear information architecture in Miro, structuring the hub to accommodate future expansion without becoming unwieldy. I then built a working prototype in Frontify and presented it to senior leadership, demonstrating how the structure and functionality supported different user needs, from marketing teams to external partners.
Following stakeholder feedback, I refined the experience and conducted user testing with a cross-section of employees. Insights from these sessions shaped key improvements, including clearer navigation for the ‘tone of voice’ section, and adding an onboarding walkthrough video and FAQ section to support first-time users with less familiarity with brand guidelines.
The solution
The final Brand Hub consolidated guidelines, templates and downloadable assets into a structured, intuitive platform. I paired clear, actionable guidance with real-world examples of best practice to inspire users, as well as editable templates to reduce design bottlenecks. I included onboarding resources to support adoption and encourage confident brand application.
Thoughtful information architecture allowed new sections to be added seamlessly, resulting in a scalable system that transformed static, outdated guidelines into an accessible and interactive digital resource.
The solution
The final Brand Hub consolidated guidelines, templates and downloadable assets into a structured, intuitive platform. I paired clear, actionable guidance with real-world examples of best practice to inspire users, as well as editable templates to reduce design bottlenecks. I included onboarding resources to support adoption and encourage confident brand application.
Thoughtful information architecture allowed new sections to be added seamlessly, resulting in a scalable system that transformed static, outdated guidelines into an accessible and interactive digital resource.
The solution
The final Brand Hub consolidated guidelines, templates and downloadable assets into a structured, intuitive platform. I paired clear, actionable guidance with real-world examples of best practice to inspire users, as well as editable templates to reduce design bottlenecks. I included onboarding resources to support adoption and encourage confident brand application.
Thoughtful information architecture allowed new sections to be added seamlessly, resulting in a scalable system that transformed static, outdated guidelines into an accessible and interactive digital resource.
Results & reflections
The Brand Hub significantly improved accessibility and consistency across the organisation. Updates can now be made in minutes, and replacing outdated PDFs with a single platform ensures teams are always aligned with the latest brand guidance.
In the first month alone, the hub saw 489 unique users, 317 templates published, and 923 assets downloaded. Each interaction represents a request that would previously have required manual support, freeing the design team to focus on more strategic, high-impact work.
Results & reflections
The Brand Hub significantly improved accessibility and consistency across the organisation. Updates can now be made in minutes, and replacing outdated PDFs with a single platform ensures teams are always aligned with the latest brand guidance.
In the first month alone, the hub saw 489 unique users, 317 templates published, and 923 assets downloaded. Each interaction represents a request that would previously have required manual support, freeing the design team to focus on more strategic, high-impact work.
Results & reflections
The Brand Hub significantly improved accessibility and consistency across the organisation. Updates can now be made in minutes, and replacing outdated PDFs with a single platform ensures teams are always aligned with the latest brand guidance.
In the first month alone, the hub saw 489 unique users, 317 templates published, and 923 assets downloaded. Each interaction represents a request that would previously have required manual support, freeing the design team to focus on more strategic, high-impact work.
500+
unique users
300+
templates published
1000+
assets downloaded
500+
unique users
300+
templates published
1000+
assets downloaded
500+
unique users
300+
templates published
1000+
assets downloaded
© Keeley Seymour